The idea of a Taco Bell taco wrapped in a Dorito shell sounds like an idea big enough to sell itself, but Taco Bell is taking things one step further with a QR Code-based augmented reality promotion. Click through to find out what will happen when you scan one of these tacos with your phone.
Today’s consumer wants to be engaged, informed, and entertained by the brands with which they do business. Paperboard packaging has been able to facilitate these important marketing functions with its flat, printed surfaces that are well suited to deliver cutting-edge interactive product information, in-store sales, entertaining games, and more. The most ubiquitous of these technologies … Read more QR Code Packaging for Mobile Marketing