Back in 2016 a run-of-the-mill trip to Toys “R” Us is resulting in a big change at toy giant Fisher-Price. Gina Zuk Gerber, a Baltimore mom of two and public relations executive, was shopping for her 1-year-old daughter when she came across one of Fisher-Price’s Little People toys that she initially “thought was a joke,” … Read more Mom Offended by Toy Packaging Inspires Change
Everyone knows the meaning of the little blue box: Tiffany & Co. jewelry is likely to be inside. The timeless sterling silver, often heart-shaped jewelry has become highly coveted in every girl’s jewelry collection. However, not many know the history of Tiffany packaging, which finds its roots New York City and Connecticut. Tiffany & CO … Read more History of Tiffany’s Iconic Blue Box Packaging
Giving a loved one flowers or a potted plant is probably one of the most thoughtful gifts out there – everyone loves to give them just as much they like to receive them. While picking up a growing beauty, a bunch of flowers or potted plant can seem pretty much effortless – a unique presentation … Read more 10 Creative Plant Packaging Ideas
We have found this really cool concept for classy dress shirt packaging. This concept was brought to us by Jille Natalino and Elizabeth Kelley of Atlanta. Jille describes their “challenge” below. For the short amount of time and high-set goals the team created a fantastic concept. Though she describes the benefits of the design below … Read more Classy Stand-Up Dress Shirt Packaging Concept
The Coca-Cola Company is part of a select few brands that need no introduction. It is one of the biggest soft-drink provider in the world, not to mention the most known drink in history, according to their not-so-modest website. Offering what seems a unlimited and vast array of products in an equally (seemingly) endless list … Read more Coca-Cola Aluminum Bottles
From supermarket shelves, to electronics and beauty products, I’m a sucker for beautiful packaging design. To me, creative and thoughtful packaging means that the business has spent time considering the end user and customising their experience with the product. Packaging is an important part of a customer’s overall brand experience, so it’s important to consider … Read more 9 Essential Tips for Effective Packaging Design
The goal of many popular retailers today is to be rid of previously constricting gender stereotyping in the toy, clothing, and food industries. In the past, colors like blue and pink were associated with boys and girls, respectively. Young boys would wear jeans and t-shirts while girls were often put into cute dresses with glittery … Read more Gender Neutral Packaging
Creating a label for any product is never an easy task, especially if you’re working in an industry with stiff competition (such as the soft drinks industry). If you’re working for a large corporation with a huge budget, things are likely a bit easier, but if you’re on a limited budget (perhaps you’re working for a … Read more 10 Product Packaging Label Designs for Your Inspiration
So much of fast food’s appeal boils down to marketing—and that’s why the packaging can sometimes make or break a product. Fast food packaging design is so important that some designers go out of their way to imagine their own renditions. Here are some packaging ideas that were practical, exciting, or downright crazy. 1. CAPTURE … Read more 15 Deliciously Creative Fast Food Packaging
The old adage tells us not judge a book by its cover, but when it comes to your product, your consumers most certainly will. Packaging is essentially your branding. It’s what your consumers will see first before they get their hands on your product, so it’s crucial that you invest time, money and research into … Read more 6 Essential StartUp Tips for Packaging Design