Think Before You Print: CMYK Green & Red

by

A quick note that should be especially helpful as Christmas approaches: always remember to do your digital design work in CMYK color mode. Some RGB colors–especially bright neon greens–don’t have a CMYK equivalent and come out dull in printing. If you must use neon green in your design, some print shops can spot-print Pantone PMS … Read more Think Before You Print: CMYK Green & Red

3 Ways QR Codes Make Packaging More Interactive

by

Now that smartphones are giving the average person the ability to scan QR codes, marketers are thinking up new ways to use these codes to add value to consumer products. QR codes have been around since the mid-90’s but were mostly used in manufacturing.

Here are three ways QR codes have added a new dimension to the buying experience:

Read more3 Ways QR Codes Make Packaging More Interactive