As a chocolate shop owner, the quality and taste of your chocolates are just two aspects of how customers will experience your product. The chocolate box or packaging it comes in is what people will see first.
The right packaging can contribute to a positive experience and protect your products until your customer can enjoy them. Here are some chocolate packaging best practices to consider.
1. Make the Best First Impression
Your chocolate packaging is often the first impression customers have of your brand, especially for eCommerce customers who shop online or if they receive a box of chocolates as a gift from a family member or friend.
Online customers may never see your beautiful vendor table or storefront, so the packaging you send your products in might be the only experience they have of your chocolate shop.
For this reason, it is important to use packaging that reflects your brand in terms of quality. If you sell luxury chocolates, the chocolate box should express that. The materials, construction, and texture of your chocolate box can signify a lot of information about the quality of your product to customers.
2. Opt for the Right Candy Pads to Prevent Damage
There are many different types of candy pads available for your chocolate box. A thicker candy pad can protect more delicate chocolates from damage after packaging. A custom candy pad can be the perfect addition to your chocolate box, as you can choose the amount of ply you need.
You can also choose custom branded candy pads that feature your business logo on them.
3. Consider Seasonality
It is a good idea to think about the season and climate that your chocolate shop sells in, as your packaging needs might change based on the temperature outside.
During the hot summer months, many chocolate shops halt their traditional shipping operations to avoid sending melted products to customers.
However, very cold weather can also damage chocolates. Choosing better-insulated chocolate boxes can help to protect treats from weather-related damage.
4. Plan for Different Distribution Methods
Depending on how you distribute your products, the chocolate packaging you choose may vary significantly. Do you sell from a storefront where customers pick their individual chocolates from a beautiful display?
The chocolate box you use for this distribution method would not need to be as sturdy, thick, or structured as packaging that you ship chocolates in or sell in other retail environments.
Many chocolate shop owners opt to stock a variety of chocolate boxes for different uses.
5. Invest in Custom Packaging
While there are many chocolate boxes readily available for purchase, there may come a time where you can’t find the right one for your needs. You might need a package with more space for chocolate or in a different shape.
To increase brand recognition, you might even choose custom chocolate boxes with your business logo and colors.
Deciding on the right chocolate box for your business is an important decision. This choice reflects on your brand and is responsible for how your customers experience your chocolates.
If you can’t find a readily available chocolate box or pad, you can order custom candy pads and boxes to the specifications you need.