History of Tiffany’s Iconic Blue Box Packaging

Everyone knows the meaning of the little blue box: Tiffany & Co. jewelry is likely to be inside. The timeless sterling silver, often heart-shaped jewelry has become highly coveted in every girl’s jewelry collection. However, not many know the history of Tiffany packaging, which finds its roots New York City and Connecticut.

Tiffany & CO History

It was Charles Lewis Tiffany who started the legacy of Tiffany packaging, thanks to his passion for the finer things in life, specifically, a passion for finding the most beautiful diamonds in the world. Tiffany began his empire with a “stationery and fancy goods” store thanks to a $1,000 loan from Tiffany’s father. It would not be long until the classic Tiffany packaging and its jewelry gained global recognition.

Tiffany packaging has always sought to be on the cutting edge of developing design movements. As early as 1878, Tiffany packaging was winning awards such as the highest honors for its Japanesque silver, featured at the Paris World Exposition.

The Tiffany Blue Box

The inception of the classic, robins-egg blue and white Tiffany packaging box has been the look of Tiffany and Company since day one. It was Charles Lewis Tiffany who made it part of his mission to make the boxes unique to Tiffany and Tiffany alone. The New York Sun summed it up best in 1906, “Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer, he will only give it to you. And that is one of is boxes.”

To this day, the light blue and crisp white boxes are the epitome of modernity and style, and are seen as a sign of sophistication when found in the hand of its owner.


Since the creation of the Tiffany packaging and its legendary jewelry creations, numerous notable celebrities have often request Tiffany products for events such as the Oscars. Stars such as Anne Hathaway, Kate Winslet, Angelina Jolie, and Natalie Portman have been known to lavish themselves in the delicately elegant Tiffany designs, which are delivered in the famous Tiffany packaging blue boxes.

Tiffany celebrated its 175th anniversary in 2012. The original Tiffany Diamond was reset, and the Tiffany packaging in its blue and white glory was decided to be maintained for years to come.

Tiffany has launched some initiatives to make their packaging more eco-friendly even when it’s not exactly something their customers have been looking for but we always appreciate companies being more environmentally conscious.

Can I Buy Just A Box?

Tiffany’s doesn’t officially sells it’s iconic blue box by itself but you will get one with any purchase you make.

Still, you can find some replicas online. It wont be the same and some of the original boxes have the Tiffany & Co. logo on it but if that is not something that bothers you then you can totally get a pretty similar one. Like the one in the link below.

Tiffany’s blue box is worldwide known and it’s one of those brands we can totally said they have done packaging right, what’s better than people recognizing your merchandise without even seeing your product?!

How To Know If A Tiffany Box Is Original?

Boxes are really easy to copy so it would be really difficult to tell if a Tiffany box is original but a quick way to know is to look closely at the little T’s engraved in the box.

tiffany packaging

Yes, this would be fairly simple to replicate for any common manufacturer but if they didn’t even take the time to copy this part of the box then everything else in it would look fake.

Other elements of the iconic Tiffany blue box is of course its color. If you already have one that you are sure if original you can compare it to it, if you don’t already have it then it could be difficult to tell the original “blue” color.

Final Thoughts

Tiffany is one of the most recognized jewelry companies in the world and a big part of it had to do with their marketing efforts which include developing brand awareness to their unique blue color.

This marketing strategy might sound easy to implement it to any company but it is way more difficult than that, hence there is not many other companies we can identify them by just one color.