We have found this really cool concept for classy dress shirt packaging. This concept was brought to us by Jille Natalino and Elizabeth Kelley of Atlanta. Jille describes their “challenge” below. For the short amount of time and high-set goals the team created a fantastic concept.
Though she describes the benefits of the design below ill will reiterate them. The design keeps cost and waste down by eliminating plastic bags, staples and glue. The standing aspect will help to keep store shelves looking neat. The limited colors, and simple sizing information is clean and easy to spot compared to your average dress shirt packaging. Maybe there is a smart brand out there will pick up on this…
This project was done as a team for the IOPP 48 hour repack challenge. Six of us worked over one weekend to create a men’s dress shirt packaging that would eliminate excess packaging waste, present dress shirts in a new “stand up” way, turn into a hanger, help with folding, and provide extra collar stays. Existing dress shirt packaging is a wasteful combination of plastic, cardboard, tissue paper and hidden pins. Dress shirts are difficult to unpack, restock in the store, and disassemble at home.
Existing dress shirt packaging is a wasteful combination of plastic, cardboard, tissue paper and hidden pins. Dress shirts are difficult to unpack, restock in the store, and disassemble at home.
The Standard ís packaging is an upright form that makes it easy for clerks to stock a tidy display. When the customer decides to try on a shirt, the package easily and neatly unfolds. If he decides against purchasing, a simple guide inside the package assists in refolding the shirt, leaving the package looking just as polished as before.
Once purchased, the customer can reuse the package to fold shirts for suitcase packing, or refold the package and pop out the perforated hook to create a structural shirt hanger. Extra collar stays are perforated into the packaging. A minimal color palette and bold, informative icons help navigate the style and fit options easily.
We have talked about some other clothing packing concepts and companies who have innovated their way on delivering their products like these t-shirt companies who have done a great job or The Iconic with their recycled packaging but we believed this concept from Jille Natalino and Elizabeth Kelley is one of the best we have seen so far. Hopefully it’s something doesn’t just stay as a concept and a company gets a deal with them to get it to their customers.