3 “Unpackaged” Products from REI

When REI began offering in-store recycling for the cardboard boxes that came with their boots, it soon became clear that customers had almost no desire to take the boxes home. This insight fueled REI’s goal of reducing packaging by 35% by 2013. Click through to see some ways they are working towards this goal.

Read more3 “Unpackaged” Products from REI

Think Before You Print: CMYK Green & Red

A quick note that should be especially helpful as Christmas approaches: always remember to do your digital design work in CMYK color mode. Some RGB colors–especially bright neon greens–don’t have a CMYK equivalent and come out dull in printing. If you must use neon green in your design, some print shops can spot-print Pantone PMS … Read more Think Before You Print: CMYK Green & Red