When REI began offering in-store recycling for the cardboard boxes that came with their boots, it soon became clear that customers had almost no desire to take the boxes home. This insight fueled REI’s goal of reducing packaging by 35% by 2013. Click through to see some ways they are working towards this goal.
Amazon is using its wide base of customer reviews to target companies that use frustrating-to-open packaging. And Wal-Mart is joining Amazon’s mission for simple and sustainable packaging with a goal of reducing all packaging %5 by 2013.
While we usually feature product packaging, Starbucks has taken innovation one step further and re-imagined the packaging of its stores. Click through for images and info on Starbucks’ Reclamation Drive-Thru, which is constructed entirely of shipping containers.
A quick note that should be especially helpful as Christmas approaches: always remember to do your digital design work in CMYK color mode. Some RGB colors–especially bright neon greens–don’t have a CMYK equivalent and come out dull in printing. If you must use neon green in your design, some print shops can spot-print Pantone PMS … Read more Think Before You Print: CMYK Green & Red
You only have a few more weeks to purchase Belvedere’s limited-edition silver bottle. Click through to find out what makes this edition of the Polish vodka so special.