Which age group uses Instagram the most?

Instagram age demographics: breakdown
According to recent research on the age demographics of Instagram users, most Instagrammers fall within the 25-to-34 age range. In fact, nearly half (48.63%) of all Instagram users are in this age group.


What age group uses Instagram the most 2022?

Here's how Instagram users are broken down by age, according to our Global State of Digital 2022 report:
  • 13-17 years old: 8.5%
  • 18-24 years old: 30.1%
  • 25-34 years old: 31.5%
  • 35-44 years old: 16.1%
  • 45-54 years old: 8%
  • 55-64 years old: 3.6%
  • 65 years old and up: 2.1%


Who uses Instagram the most?

As of January 2022, India had a total of 230.25 million Instagram users, the largest Instagram audience in the world. The United States had 159.75 million users, and Brazil had 119.45 million. Indonesia, Russia and Turkey ranked in fourth, fifth and sixth position, respectively.


What is the most common age group to use social media?

According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.

What is the demographic of Instagram users?

Instagram Demographics: Age

25–34-year-olds make up the age group with the most Instagram users at 31.2% (Statista, 2021). According to the statistics, 18–24-year-olds are the second most populous group in the Instagram usage world. 65+ year-olds make up the least number of Instagram users at only 2.2%.


Instagram limits sensitive information for new users under 16 years of age



Who uses social media the most age 2022?

Globally, social media users who identify as female spend more time on social platforms than those who identify as male. In fact, females aged 16 – 24 spend the most overall time on social media (3 hours and 13 minutes a day, on average).

Who Instagram main audience?

Teens and social media

As one of the biggest social networks worldwide, Instagram is especially popular with teenagers.

Does Instagram have a target audience?

The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience. Under “Insights”, go to “Audience”. Here, you can see some vital statistics about your existing followers including their age range, gender and location.


Which gender uses Instagram more?

In September 2022, 55.6 percent of Instagram users in the United States were women, and 44.4 percent were men.

What is the least age to use Instagram?

Instagram requires everyone to be at least 13 years old before they can create an account (in some jurisdictions, this age limit may be higher). Accounts that represent someone under the age of 13 must clearly state in the account's bio that the account is managed by a parent or manager.

Is Instagram losing popularity 2022?

So, is Instagram dying in 2022? No, not quite yet. The platform definitely has competition but it will still stay relevant for content creators that leverage the algorithm and create content that people want to see.


Why do younger people use Instagram more?

One reason teens like to use Instagram is that it fosters relationships with their friends and community at large. According to the study, more than half (56%) of Instagram users surveyed said that “the platform makes them feel more connected to the people they know”.

What is the average age of Instagram users?

Instagram age demographics: breakdown

According to recent research on the age demographics of Instagram users, most Instagrammers fall within the 25-to-34 age range. In fact, nearly half (48.63%) of all Instagram users are in this age group.

Is Instagram female dominant?

The most female-dominated platform amongst influencers is Instagram, where 78% of influencers who are monetizing their accounts are females, and only 22% are males.


Is Instagram sexualized?

Instagram is a visually centered social media that involves the presence of sexualized imagery posted by users. Such Instagram sexualization may have a negative impact on women's body image.

What category on Instagram gets the most views?

List of Most Popular Instagram Business Categories:
  • Advertising/Marketing.
  • Agriculture.
  • Arts and Entertainment.
  • Automotive, Aircraft and Boat.
  • Beauty, Cosmetic and Personal Care.
  • Commercial and Industrial.
  • Education.
  • Finance.


What is Instagram used for mainly?

Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram.


What is the average age of Instagram users 2022?

The largest age group of females were those ages 25-34, making up 16.4% of users. These Instagram statistics are based on its worldwide audience. Those age groups are the most common in the United Kingdom as well. Those ages 18-24 make up 22.9% of Instagram's share of users, while those 25-34 are 30.9%.

What is the fastest growing social media?

The latest data shows that the fastest-growing social network is TikTok.

What social media do different age groups use?

Whilst younger age groups are showing a tendency towards using a wider variety of social media, notably including Instagram and Snapchat, the overwhelming majority of social users over the age of 65 solely use Facebook (the Pew Research Centre found that 41% of over 65s are currently using Facebook, with LinkedIn a ...


What is replacing Instagram?

At a Glance
  • Twitter.
  • BeReal.
  • Flickr.
  • Tumblr.
  • Grainery.
  • Glass.
  • VSCO.
  • 500px.


Why is Instagram losing drastically followers?

If you're losing followers on Instagram, there's a very good chance that you're posting content that your ideal reader isn't interested in. If you share a random collection of posts without any direction or intention, you'll lose followers.

Why is Instagram losing users?

Have you found yourself using Instagram way less of late? The once trendsetting social platform seems to have lost its luster, in large part due to Instagram's insistence on pumping more content from accounts that you don't follow into your main IG feed.


Does Instagram restrict based on age?

These accounts may choose to restrict their content to people who are over a certain age. To determine whether you're able to see a restricted account, we may use information you provide on Instagram or on Facebook. You may need to update your Instagram app to the most recent version to see restricted accounts.