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Willie’s Cacao


Willie’s Cacao, the only premium chocolate maker in the UK making chocolate from ‘bean to bar’, has launched a range of three indulgent desserts set to reframe the chilled dessert category. The brand design has been created by long-term agency partner, BrandOpus.

The man behind the brand, Willie Harcourt-Cooze, has travelled the world on a quest for the world’s great and unique cacaos, and accordingly each dessert has its own astonishingly individual taste. These decadent treats take the consumer on a voyage of discovery, much like Willie’s own discovery of the world of cacao, as they experience amazing combinations of flavours, textures and the highest quality cacao.”



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Michael Starks
Observing how companies, students and agencies package, design and brand!