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Whitebites Dog Treats

Whitebites Dog Treats
Whitebites Package Design

If you happen to have a dog, you may have noticed that there isn’t much of a variety when it comes to dog food and snacks package design. For this project, we examined reinventing packaging for rawhide sticks used for chewing.  After thoroughly¬ examining multiple pet supply stores, we noticed that most rawhides were in clear plastic bags, or in some cases, not even packaged at all. While Plastic bags are harmful to the environment and in this case not reusable, not having any kind of protection is unhygienic. The new solution to his conundrum came about through a combination of humor, a consciousness for the environment, and aesthetics.

 

There are three different sizes available for the customers, and each size is differentiated by the type of dog illustrated and the diagram indicated on the bottom left. The mouth of each dog is cut out so that consumers can see the product inside, as well as view it as the white “teeth” of the dog. The left ear serves as a flap in which the user can open to slide out sticks one at a time instead of having to put their hands in the box. The other ear functions as a “hook” to put up on display racks. The back of the package design explains the nutrition facts, ingredients, and highlights of the product. The package is meant to be a collectors’ item, and is also refillable with new rawhide sticks.

All illustrations and design was done by Cecilia Uhr.

These a fun, creative packaging for dog treats! Not only was the see-through window for the rawhide “teeth” a great idea, but I really enjoy the ears on the top of the box.

By G+ Author: Elizabeth Sanchez.

Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.