WER 3Rs Packaging by Alexandre Michaud
ALEXANDRE MICHAUD is the Canadian student responsible for the WER (meaning Man in Old English) eco-friendly body gel and moisturizer combo, created as a challenge by his professor Sylvain Allard requiring only the use of the 3Rs in eco-desing.
According to Allard: “by reducing the amount of material for a given function, it reduces the weight of interventions upstream and downstream of production and therefore there is less material to produce, collect and recycle.”
Though some have argued about the relevance and marketability of this design, stating that the very principles of packaging for consumers purposes have failed – i.e. how would you display this for the consumer to purchase? and what is the importance of moisturizer for the shower, only solution could be to apply this to a shampoo/conditioner combo. Another solution offered by a reader at Allard’s site was to add a hook for the shower/display conundrum.