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We love Eco-friendly Packaging

We love Eco-friendly Packaging

This is just a packaging proposal but we believe it deserves some real consideration.  The positive aspects as far as the environment are bountiful(see below) and the aesthetics are definitely NOT compromised. Much in tune with the way Coca-cola has been rebranding itself lately, the above can is sleek, minimal and to the point. In addition this concept would work with Coke’s new larger/cropped logo placement. We think that if Coke doesn’t start this trend someone else should really hop on it.
Proposal by Harc Lee of the UK via Behance

Here are his words on the eco benefits of his design:

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling  process. Huge amount of  energy and paint required to manufacture colored cans will be saved.Instead of toxic paint, manufacturers process aluminum with  a pressing machine that indicates brand identity on surface”



Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.
  • Love this! Great thought put into the design. Immediately caught my attention. :)

  • Spence

    While I love the idea, silver in Coke land is for Diet Coke. Remember the silver holiday cans that people were accidentally picking up when they thought they were Diet? This would take a bit of consumer training and many consumer complaints…