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The Packaging Insider –

The Packaging Insider –

“Santa Fe Spirits was introducing a gin that incorporated local SW botanicals.  George Wheeler was a prominent figure in early New Mexico geographical history, so we took inspiration (and name) from him. The design incorporates a matte black label with silver foil and emboss. At the center of an ornate design is a compass rose as a subtle nod to George Wheeler’s surveys.”

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Michael Starks
Observing how companies, students and agencies package, design and brand!