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Brands With Creative Watch Packaging

Brands With Creative Watch Packaging

Wrist watch packaging can be powerful, like any product packaging, because it tells consumers why your product and brand are different. Every year, 95 percent of new products fail. One major factor for this fail rate is that consumers don’t have the time or the energy to weigh advantages or disadvantages of products. They, instead, use product packaging to determine whether they should commit to p... »


Watches packaged underwater; new packaging trend?

By G+ Author: Chris Warren. FESTINA PROFUNDO – THE DIVERS WATCH IN WATER PACKAGING This is NOT your average watch package. Art Director, Ralf Schroeder of Germany, describes the purpose of this packaging: The quality promised by Festina Profundo is that this watch stays waterproof. How can such a claim be visualized in a packaging design that satisfies a demanding target group and demonstrat... »