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Underwater

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Watches packaged underwater; new packaging trend?

By G+ Author: Chris Warren. FESTINA PROFUNDO – THE DIVERS WATCH IN WATER PACKAGING This is NOT your average watch package. Art Director, Ralf Schroeder of Germany, describes the purpose of this packaging: The quality promised by Festina Profundo is that this watch stays waterproof. How can such a claim be visualized in a packaging design that satisfies a demanding target group and demonstrat... »