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the packaging insider

Packaging Makeover for Hubbards Original Cereal Packaging

Packaging Makeover for Hubbards Original Cereal Packaging

Hubbards was started in New Zealand in 1990 with two types of muesli cereals. They became very popular in New Zealand, making them one of the top three largest cereal producers in the country. Their products continued to expand and they eventually had a whole range of breakfast cereals. The issue Hubbards was then faced with was that each cereal had developed its own identity and there was no soli... »

Cinco De Mayo! Mexican inspired Packaging

Cinco De Mayo! Mexican inspired Packaging

Happy Cinco De Mayo! To celebrate The Day Of The Battle Of Puebla, we picked out the best packaging of popular Mexican food and drinks. Which one is your favorite packaging? What do you think about these Mexican packaging? It’s seems like Mexican packaging are always bright and colorful, don’t you think? It reflects a lot of traditional colors. Which are your favorite? Let us know in a... »

Theo Chocolate Packaging

Theo Chocolate Packaging

Most people on this planet love chocolate, it’s hard not to! The only things that can make chocolate even better, are when they only contain organic ingredients and when the packaging is to die for. If you’re looking for a chocolate brand that has it all, look no further than Theo Chocolate! Theo is the first Organic and Fair Trade fair for Life Bean-to-Bar Chocolate Factory in North A... »

Jasmin Forrester Chocolate Packaging and Branding

Jasmin Forrester Chocolate Packaging and Branding

Jasmin Forrester, a new artisan chocolate brand, has create a packaging and branding that really caught our eye. Now you can taste the purest, most delicious chocolate created by a father-to-son given recipe that has been used since 1842. Organic cocoa is being used to create the flavorful chocolate of Jasmin Forrester, full of aromas. While the recipe centuries old, the packaging looks very conte... »

CMYK Packaging – Wine Bottles

CMYK Packaging – Wine Bottles

The first thing that comes to mind when I think of wine packaging, is a normal bottle with an elegant picture on the label, and the type of grape/wine in fine print down the bottom. Well Jordan Adkisson has different ideas, playing on the use of CMYK packaging. Featured on his Behance profile, Jordan played on James Arthur Vineyards previous packaging strategy of using people’s professions t... »

Babees’ Organic Honey Packaging

Babees’ Organic Honey Packaging

A quaint clean idea on how to package honey. Designed by Poland’s Ah & Oh Studio for self promotion, this quaint honey design is obvious in it’s character with a black lid and striped jar. The designers state they “ tried to encourage kids to reach for honey instead of refined sugar.” »

Top 5 Tea Bag Packaging

Top 5 Tea Bag Packaging

By G+ Author: Elizabeth Sanchez. There’s something about teabags that manages to continuously inspire designers to come up with new ways to package an old favorite. From teabags that evolve in to paper cranes to teabags representing people, there seems to be an endless number of creative teabag designs out there. Here is a list of my Top 5 Innovative & Creative Teabag Designs. 1. Mnum Coming i... »

The Barcode gets a Makeover

The Barcode gets a Makeover

Good design happens when the designer refuses to let anything impede on his/her vision. Every square inch of the surface should be used to compliment and complete the piece of design.  Steve Simpson certainly felt this way. He would not let the corporate spiritless look of the barcode breakup the whimsical and illustrative nature of his package designs. In addition, he lets you know some barcode d... »

leave behind chocolate

Leave Behind Chocolate Bar

I was thoroughly confused about the thought of purposely leaving my chocolate bar behind. But alas, the packaging on these bad-boys were created for such an (incredibly clever) act by one Jessica Y. Wen. The method behind her madness for the leave-behind “Self Promoting” Chocolate bar follows: Project Idea: a leave-behind item is left behind after an interview with a prospective employ... »

coffee cup packaging

Tiny Space, Great for Coffee-Stop: Design, Inspiration & Coffee Packaging

This coffee shop doesn’t “sweat the small-stuff”. In fact, they’ve become an inspiration. Along with their innovation of space, location, and design, the coffee shop’s simple black on white packaging does not fail to disappoint.  Add to that the “Smallest Cafe place in North America” tittle to their banner and they surely are poised for success. Not that t... »

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