Follow us on
Pinterest Pinterest

SOP soap

Who’s that Girl? Packaging with a Personality

Who’s that Girl? Packaging with a Personality

We love packaging that develops an actual personality of its own. Packaging that has personality┬ábegins to the tell the story of the product as soon as you see it, and acts as an immediate “personification” of the product.┬áMany times, the personified product is illustrated in advertising; when a Balmain ad drapes Kate Moss in the clothes, posing on a leather couch, we get a more comple... »