Out With The Conventional

cheese packaging

We love it when packaging trends are set out to disrupt the conventional thinking of “normal” packaging. Like that of Matt Purcell,the New Zealand graphic designer with out-of-the-ordinary locks – they are purple. (Ps. We love it!) His intent: Gourmet Cheese packaging & branding design created from randomised brief factors and restrictions intending to disrupt packaging conventions. Purcell’s … Read more Out With The Conventional