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9 Essential Tips for Effective Packaging Design

9 Essential Tips for Effective Packaging Design

From supermarket shelves, to electronics and beauty products, I’m a sucker for beautiful packaging design. To me, creative and thoughtful packaging means that the business has spent time considering the end user and customising their experience with the product. Packaging is an important part of a customer’s overall brand experience, so it’s important to consider how it looks, feels and works. Her... »

plant packaging plant with acrylic painting

Creative Plant Packaging

Giving a loved one flowers or a potted plant is probably one of the most thoughtful gifts out there – everyone loves to give them just as much they like to receive them. While picking up a growing beauty, a bunch of flowers or potted plant can seem pretty much effortless – a unique presentation is a simple way to add some meaning, style and personal touch to it. Therefore, if picking up a potted p... »

Gender Neutral Packaging

Gender Neutral Packaging

The goal of many popular retailers today is to be rid of previously constricting gender stereotyping in the toy, clothing, and food industries. In the past, colors like blue and pink were associated with boys and girls, respectively. Young boys would wear jeans and t-shirts while girls were often put into cute dresses with glittery shoes to match. Labeling such items as being for “boys” or for “gi... »

10 Product Packaging Label Designs for Your Inspiration

10 Product Packaging Label Designs for Your Inspiration

Creating a label for any product is never an easy task, especially if you’re working in an industry with stiff competition (such as the soft drinks industry).  If you’re working for a large corporation with a huge budget, things are likely a bit easier, but if you’re on a limited budget (perhaps you’re working for a start-up), product label design can quickly eat into your budget. What’s more, if ... »

15 Deliciously Creative Fast Food Packaging

15 Deliciously Creative Fast Food Packaging

So much of fast food’s appeal boils down to marketing—and that’s why the packaging can sometimes make or break a product. Fast food packaging design is so important that some designers go out of their way to imagine their own renditions. Here are some packaging ideas that were practical, exciting, or downright crazy. 1. CAPTURE THE MOMENT  Earlier this summer, Kentucky Fried Chicken co... »

6 Essential StartUp Tips for Packaging Design

6 Essential StartUp Tips for Packaging Design

The old adage tells us not judge a book by its cover, but when it comes to your product, your consumers most certainly will. Packaging is essentially your branding. It’s what your consumers will see first before they get their hands on your product, so it’s crucial that you invest time, money and research into creating something that will help your product stand out on the shelves.   Therefor... »

10 Unique Coffee Packaging Design Inspiration

10 Unique Coffee Packaging Design Inspiration

We celebrate all kinds of design—from bootstrap first timers launching with eye catching bags, to brand collaborations with cutting edge design firms. We’ve featured over forty bags, boxes, and bottles from around the world and wanted to take a moment to look back at ten nice packages that take coffee branding and design to the next level.   Commonwealth Coffee, Denver Inspired by a vintage m... »

3 Key eCommerce Packaging Ideas Save Millions

3 Key eCommerce Packaging Ideas Save Millions

The idea is to find cost-effective methods for packaging that would impress your customers at the same time. Many online businesses don’t fully realize the importance of packaging in their overall business model, but the truth is that mistakes made in shipping packaging can cost millions of dollars. A lot of thought and consideration may go into the interior packaging, but e-commerce businesses of... »

7 Strategies for Holiday and Seasonal Packaging

7 Strategies for Holiday and Seasonal Packaging

With the holidays upon us, celebrations beginning, and an influx of plastic Santas on rooftops, I can’t help but pine for more sophisticated creative this season. It goes without saying that much of the holiday packaging we see is, let’s face it, pretty tacky. It’s as if someone said, “Just slap a reindeer, Santa, or snowflake on the package and call it a day. Oh, and make sure it’s gaudy!” I beli... »

15 Bottle Packaging Designs From Around The World

15 Bottle Packaging Designs From Around The World

These days you see several products packaged in bottles coming in all sorts of shapes and sizes: packaging designers go out of their way to catch the eye of potential customers with bespoke packaging creations. The art of bottle packaging designs can often display some beautifully crafted projects using a great use of colour, design and style. Bottles are often created with visual experience and i... »

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