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Packaging Makeover for Hubbards Original Cereal Packaging

Packaging Makeover for Hubbards Original Cereal Packaging

Hubbards was started in New Zealand in 1990 with two types of muesli cereals. They became very popular in New Zealand, making them one of the top three largest cereal producers in the country. Their products continued to expand and they eventually had a whole range of breakfast cereals. The issue Hubbards was then faced with was that each cereal had developed its own identity and there was no soli... »

Babees’ Organic Honey Packaging

Babees’ Organic Honey Packaging

A quaint clean idea on how to package honey. Designed by Poland’s Ah & Oh Studio for self promotion, this quaint honey design is obvious in it’s character with a black lid and striped jar. The designers state they “ tried to encourage kids to reach for honey instead of refined sugar.” »

Captain John Cheese Packaging

Captain John Cheese Packaging

By G+ Author: Chris Warren. Cheese packaging has remained the same for as long as I can remember. The most innovative designs we’ve seen have been wooden boxes for soft cheeses, or the classic wax casing. But those days are gone. Student designers Galima Akhmetzyanova  – New Zealand, Auckland and Pavla Chuykina – Russia, Moscow have designed this beautiful cheese packaging, which... »

Budweiser Gets Fancy

Budweiser Gets Fancy

Lets talk about Budweiser’s new beer can that is set to debut May 6th.  If you haven’t heard or haven’t gathered from the above image Budweiser is doing something really crazy, they are purposely crushing their cans!! No, just kidding, that isn’t what they are doing. They have made their cans into the shape of a bow-tie to mimic their iconic bow-tie shaped logo.  According ... »

Budweiser Gets Fancy

Budweiser Gets Fancy

Lets talk about Budweiser’s new beer can that is set to debut May 6th.  If you haven’t heard or haven’t gathered from the above image Budweiser is doing something really crazy, they are purposely crushing their cans!! No, just kidding, that isn’t what they are doing. They have made their cans into the shape of a bow-tie to mimic their iconic bow-tie shaped logo.  According ... »

“I’m a…” Touch of Zing

“I’m a…” Touch of Zing

“I’m a…” Genius? Adding value and desirability with the simple use of a speech bubble by employing personification as the marketing tool behind this brand is a stroke of genius. Stickman Designs are accredited for adding a touch of Zing! via creative multi-colored silicone packaging, with a visually stimulative campaign to boot.   Zing! products were designed with the ... »

3 Ways QR Codes Make Packaging More Interactive

3 Ways QR Codes Make Packaging More Interactive

Now that smartphones are giving the average person the ability to scan QR codes, marketers are thinking up new ways to use these codes to add value to consumer products. QR codes have been around since the mid-90’s but were mostly used in manufacturing. Here are three ways QR codes have added a new dimension to the buying experience: »