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Beer Packaging: New Packaging For Heineken Amstel

Beer Packaging: New Packaging For Heineken Amstel

THE BACKGROUND A Heineken brand, Amstel Premium Pilsener is one of the most popular brands in the premium beer segment in Europe. It is targeted at men over 30 who are both beer amateurs and connoisseurs, appreciate the quality that comes from a slow brewing process and love spending quality time with friends, far away from the pressures of daily life. THE PROJECT P.E.T. Engineering’s challenge wa... »

Concept Packaging: Heineken

Concept Packaging: Heineken

Heineken and WAMP made an exclusive tender, and invited 5 designers to design a unique bottle concept. These 2 meter high models designed by KISSMIKLOS were presented in the WAMP design fair. Interview and photos below! Gina Angie: What inspired you to render the text like that? KISSMIKLOS: I was inspired by Heineken’s green color. I wanted to show an organic fantasy world inside bottle. I u... »

Heineken STR Bottle Glows In The Dark

Heineken STR Bottle Glows In The Dark

By Elizabeth Sanchez. Did you ever wish your beer bottle could glow in the dark? Then pick up one of Heineken’s limited edition STR bottles to ensure you’ll never accidentally knock your beer over again. Click through for more images and info. »

Heineken Launches Sustainable Packaging Challenge

Heineken Launches Sustainable Packaging Challenge

Heineken is getting in on two popular trends–crowdsourcing and sustainability–with a packaging challenge. Packaging innovators can submit ideas in one of three Eco-focused categories with the goal of winning the grand prize in a juried competition. Click through to find out more about the challenge. »