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Sweet Hand-Made Candy Caramel Packaging 2013

Caramel Candy Packaging Trends 2013 15

By G+ Author: Chris Warren.

The design of these Karamelleriet caramels was brought to us by Bessermachen Design Studio. The studio describes the aim of their packaging project:

Design that reflects handmade caramels
“Karamelleriet” is a product of 2 enthusiasts, a common dream, and the respect for old handcraft.
This is complete handmade products from own production.
The new visual universe must reflect the exact values and at the same time being innovative and dare to be different. With a new identity that contains everything from Logo and packaging to display and flyers “karamelleriet” has achieved an expression that is the caramel production worthy.
The design is developed by Bessermachen design studio in close collaboration with “Karamelleriet”
Inspiration.The entire expression is based on the most essential: the caramel.
The contrasting curves which occurs during the whole process and the simple and elegant expression the finished caramel has.

The design is very aesthetically pleasing.  The pastel-ish colors are a nice change from the usual bright candy wrappers. The subdued colors also add a touch of old-fashioned crafted elegance to the product. The packaging is not overwhelming which is important because the candy itself is very pretty (and looks delish!) I am partial to the small containers opposed to the bags. The containers are more unique, and seem more precious.

The branding and advertising look nice as well and compliment the products. Very nice, if you are reading this send me some samples! Thanks.


Caramel Candy Packaging Trends 2013
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Chris Warren
Writer for The Packaging Insider! Interested in eco-friendly packaging and unique designs for products.