For packaging enthusiasts, a sweet tooth loves the candy and the wrapping. Forget noisy hard candy wrappers and check out these creative chocolate and candy packaging.
Salt Water Taffy
A classic boardwalk snack gets a mature makeover in Salty Road’s Salt Water Taffy. The clean boxes with a preppy color scheme captures a pristine beach feel without opting for traditional wax paper wrapping.
Clean Break Candy
Looking to end a relationship on a sweet note? Instead of sending candy as an expression for love, Kathy Mueller created packaging design for candy that initiatives a break up. Although just a mock-up, it’s a entertaining idea with clean execution.
Moonstruck Chocolate Co.
The playful design and cute impressions sets this chocolate brand over the moon. Each chocolate flavor adorns a different color and engraved chocolate print. While some of the impressions simply resemble the design on the package, others have a separate print to be discovered upon unwrapping.
With their signature lips resembling the theme of the candy, these bold bags capture the flavors within. Tennis star and SugarPova creator, Maria Sharapova, aimed to create fun, unexpected types and shapes – with playful names to match. While the color scheme and symbol may lean more toward women, it’s refreshing to see a sassy, playful vibe replace predictable hearts and patterns.
At the Wizardly World of Harry Potter in Universal Studios, you can get your hands on Chocolate Frogs. The angular packaging presents a sturdy box to house your sweet as well as a collectable famous witch or wizard card—just like the ones JK Rowling described in her books. The odd shape makes a magical world seem a little bit closer since it looks nothing like our ordinary, “muggle” chocolates.
View our gallery to see the packaging examples:
What other candy brands have admirable packaging?