Swedish Handicrafts Societies new home made design
The Swedish Handicraft Association has been around for over 100 years. The brand’s identity is Sweden’s association for brilliant people working with their hands. The challenge that was faced was converting an old handicraft company and creating something modern but still steeped in rich history, knowledge and experience.
The logo that was created was made by hand using a collection of different materials to give it a patchwork kind of feel illustrating the brands identity and the ‘working with hands’ concept.
Simple and beautiful. Do you know of any other similar designs incorporating raw materials? Let us know in the comments!