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Sushi Love {Packaging}

sushi packaging

What’s not to love about sushi – we dare ask you, our precious readers. It is the Japanese #FTW food that holds this humble writer’s affection.

Introduce it in some out of this world, shockingly gorgeous – yet functional packaging, and we are most certainly going to go ga-ga. I mean, just look at this:

sushi packaging

sushi love

sushi packaging

Packaging design by Gerlinde Gruber  was inspired by none other than fish and ships (in it’s aerodynamically streamlined representation).

It includes a carrier for the soy sauce cup and the chopsticks are used as a needle for closing. The containers are space saving, reduced to its essentials. Biodegradable PET-coated cardboard was chosen, as it’s an eco-friendly material that can be recycled along with normal waste paper. It gives the finished product a clean look. Red and black were picked as they are strong colours associated with Japanese culture.
This packaging design is called FUNE – Japanese for ship.

sushi love

sushi love

Now we are just hoping that this ingenious “ship” package full of goodies from the sea sails its way over our offices.

Emily Van Torre
I love packaging designs. So why not share it with you?
  • Gerlinde Gruber

    Thanks a lot!