What’s not to love about sushi – we dare ask you, our precious readers. It is the Japanese #FTW food that holds this humble writer’s affection.
Introduce it in some out of this world, shockingly gorgeous – yet functional packaging, and we are most certainly going to go ga-ga. I mean, just look at this:
Packaging design by Gerlinde Gruber was inspired by none other than fish and ships (in it’s aerodynamically streamlined representation).
It includes a carrier for the soy sauce cup and the chopsticks are used as a needle for closing. The containers are space saving, reduced to its essentials. Biodegradable PET-coated cardboard was chosen, as it’s an eco-friendly material that can be recycled along with normal waste paper. It gives the finished product a clean look. Red and black were picked as they are strong colours associated with Japanese culture.
This packaging design is called FUNE – Japanese for ship.
Now we are just hoping that this ingenious “ship” package full of goodies from the sea sails its way over our offices.