Branding: The entire range of ice creams would have experimental flavours with an Indian touch (eg. jalebi, paan etc…)
Structural packaging: The form of a triangle was given because they would tessellate with each other in display and transport, thereby enabling more numbers. In a parlour scenario, the empty (unused) cups can be stacked. The cups are made of polystyrene and will be transparent, so the colour of the ice cream will be visible through the box. The capacity of this is 80 ml. The cups can be thermoformed.
- Triangular form enables better utilization of space
- Transparent cup allows user to see the contents inside
- Holder can be used as a self service tray in parlors and as a carrier to parcel the ice cream for a take away.
A single pack with the tray used as a carrier
Tray used as a carrier for multiple packs.
See more ice-cream packaging here.