Follow us on
Pinterest Pinterest

Staropramen Limited Edition Beer Cans

Staropramen Limited Edition Beer Cans

Limited edition beer cans from Staropramen feature Baroque, Gothic and Art Nouveau influences. So, Paris can keep the nickname “the City of Lights” and Bordeaux “the City of Wine,” because Prague is after “the City of Beer.”  A Staropramen blog post explains, “Today, many travelers and beer lovers refer to Prague as the beer capital of the world, and this is hardly an exaggeration – Czechs actually drink more beer per capita than any other nation in the world.” In an effort to market Prague with such distinguished title, the Prague-based beer and agency pull from its country’s signature architecture styles in the limited edition beer cans. Baroque’s dramatic shapes and interplay of light and dark make a bold impression. The Gothic style’s characteristic flying buttresses provide a pleasing backdrop. Furthermore, the second can features the top of a large window, another Gothic staple, but the monochrome color scheme eliminates the option for stained glass. Art Nouveau flowing curves dominate the third can. The inspiration board features Grand Hotel Europa, an excellent example of this style, which contributes to the can’s details. These limited edition cans follow a packaging trend to incorporate city landmarks, as seen with Jameson and Absolut. Take a look at the gallery below and click to enlarge the high quality photos.

 

Jacqueline Till
Forget "brown paper packages tied up with string," these are a few of my favorite packaging things.
  • Alyssa Moore

    “I loved the idea of packaging.It is quite unique and creative.Travelers and beer lovers are definitely going to love it. Dramatic shapes and interplay of light and dark are really making it more attractive!! “