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3 Ways QR Codes Make Packaging More Interactive

3 Ways QR Codes Make Packaging More Interactive

Now that smartphones are giving the average person the ability to scan QR codes, marketers are thinking up new ways to use these codes to add value to consumer products. QR codes have been around since the mid-90’s but were mostly used in manufacturing.

Here are three ways QR codes have added a new dimension to the buying experience:

1. Heinz Ketchup

Heinz Ketchup is making grocery shopping more rewarding–QR codes on their packaging give shoppers the chance to win prizes. Scanning the code brings the cellphone user to a trivia page. Correctly answering eco-centric questions is the key to a shot at some big prizes–like a hybrid car. [link]

QR codes packaging consumer products

2. Taco Bell

Taco Bell teamed up with MTV to offer their customers exclusive content with their tacos and chalupas. Scanning the code on the Taco Bell box brought smartphone users to an MTV page with exclusive video and music clips of the MTV music video awards. [link]

3. Muesli Fusion

Instead of going the traditional route and offering product info, the QR code on Muesli Fusion offers shoppers a different entertaining YouTube video each day. [link]

Have you seen QR codes popping up on your favorite products? What is the best QR code promotion that you’ve found?