All packaging can have the tendency to fall in to design cliches and stick to what the industry expects – but Ashley Morris has come up with an adorable, new way of packaging dog treats with her For Beggers Dog Treats Packaging on her Behance profile, while saving the planet with the use of environmentally friendly materials.
The packaging manages to keep the mandatory adorable puppy, while still using a clever design to make the packaging stand out against the myriad of strong competition. The use of a pull tab doubles as the dogs tongue, combining the packagings functionality with a funny design.
On top of the clever and innovative design, the packaging is 100% recycled paperboard and the manufacturing facility reuses and recycles more than 95% of the solid wastes from the process. And of course – the ink is derived from vegetables i.e renewable resources such as soy, flax and tree nuts.
Cute puppies, eco friendly packaging, environmentally friendly ink and the perfect combination of functionality and innovative design. I’d say Ashley Morris has hit the nail on the head with this one!
By G+ Author: Chris Warren.