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Pére Sophisticated Fruit Juice Packaging

Pere_Fruit_Juice_Branding_Packaging_Design

By G+ Author: Elizabeth Sanchez.

This identity and package design was done by Craig Pinto of Atlanta, Georgia. On his Behance profile he writes of his design,

Pére is an exotic, all natural juice product. The client named his company Pére based off his father who hand-made pear juice for the client when he had a severe fever as a boy. The natural juice of the pear is good in relieving fever because of its cooling effect, so the client wanted to endeavor his future business by making a juice product that is completely 100% all natural pear juice to share with the world. The logo symbolizes the process of the pear as its converted into juice, and the use of the pears peel in the production of this drink. The bottle was meant to follow the organic shape of the pear, emphasizing its true root to keeping the integrity of the all-natural product.

My feelings toward this design are similar to those I had about the Quick Fruit packaging I had wrote about a month or so ago. I am not the biggest pear juice fan let alone juice fan, but this packaging makes me find the drink really attractive. If I were to see this item in the store I would definitely pause to reconsider my preconceived opinions about pear juice.  The packaging is so successful, like the Quick Fruit packaging, because of its size, shape and colors. The size is just right as it fits nicely into the palm of your hand, the shape is unique and fun, and the colors are earthy and fresh-looking.  Check out more images below!

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Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.
  • Thiet ke bao bi

    good creativity :-)