By G+ Author: Elizabeth Sanchez.
Winner of the Stora Enso – Recreate Packaging Contest 2012, this package was design by Finnish Nikolo Kerimov, with the help of Juho Kruskopf and Arttu Kuismaf. Kerimov has the following written on his Behance profile about the project:
The packaging is designed to be a sculptural, aesthetic and functional. By using the product, the packaging shapes into a different forms. Geometrical shapes create interesting patterns that live through the product.Jury’s comments: “This entry has huge business potential. It can be used for all kinds of product families, and can replace very big volumes of non-recyclable materials. The use of material is thoughtful, and the functionality and aesthetics of the texture make sense. Not revolutionary, but simple, OneEighty stands out as a production-ready design with extremely wide range of possible end use applications.”
I’ve decided I don’t really need to explain to you why this packaging is genius…so I wont.