By G+ Author: Chris Warren.
The company that designed Svedka’s original packaging has given the bottle a 2013 makeover. The original packaging(first image below) is nice on its own, but as many designers know, it is always good to update your designs to keep them contemporary and cutting edge. Such is what creative agency Established did for Svedka.
The redesign is successful because it is aesthetically pleasing, interesting, and does not stray too far from the original design. They have truly given the Svedka bottle a successful makeover. Like the Absolut Vodka article we wrote earlier Svedka is another great example of worthy-of-the-name-art packaging that is also real world. Maybe its something about the vodka industry that really allows for for creativity ; ) Check out the designs and description below.
“ESTABLISHED HAS REDESIGNED SVEDKA’S ENTIRE PRODUCT RANGE. USING A GROUND BREAKING APPROACH, ESTABLISHED USED SUPER SATURATED COLORS THROUGHOUT THE RANGE THROUGH AN INNOVATIVE SHRINK WRAPPING TECHNIQUE. THE STRONG COLOR PERFECTLY REFLECTS THE BOLD ATTITUDE OF THE SVEDKA BRAND, WHILE ENSURING THAT THE BOTTLES POP OFF THE SHELF.
THE SHRINK WRAP TECHNIQUE ALSO ALLOWS SVEDKA TO EASILY AND EFFICIENTLY LAUNCH SPECIAL EDITION FLAVORS THROUGHOUT THE YEAR OR TO REACT TO CHANGING MARKET TRENDS QUICKLY AND AT LOW COST.”