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Weird Packaging: Ooho Edible Water Bottle!

Weird Packaging: Ooho Edible Water Bottle!

Our heavy consumerism lifestyle has already left disastrous marks on our planet, we’re all aware of that. Luckily, there are many people recycling, composting and trying other kinds of incentives to reduce waste. But it’s not enough.

Waste of packaging is one of the biggest problems we’re facing in order to maintain a green environment. The London-based industrial design students, Rodrigo García González, Pierre Paslier and Guillaume Couche and Pierre Paslier, know this and they have come up with an edible water packaging, which won’t leave packaging waste after drinking.

ooho1

The Ooho, as they’ve labeled it, looks like a little blob of water but it’s more than that. Based on molecular techniques that are being used in the gastronomy world, the students have designed a double membrane that holds the water. The membrane is strong though but at the same time its flexible, just like the principle of how an egg yolk holds its shape, through “spherification” which turns fluids into solid spheres.

The double membrane is made out of brown algae and calcium chloride, which should make the Ooho biodegradable, durable, cheap and easy to make and above all: hygienic. Although we doubt the membrane is still so hygienic after carrying it around in your bag for a while… Anyways, the double membrane allows the blob to hold the water and even labels can be inserted in between the two membranes.

Now how does it works? Since the membrane is so strong, you really have to put your teeth into it to suck the water out of it. And once you start drinking, you have to drink it all obviously, since there is no such thing as a bottle cap. It seems like it’s a lot of hassle to just drink some water.
Check out the video below to see how awkward it looks to drink an “Ooho”! We think the designers should change the design a little bit more, but the concept of an edible water packaging is absolutely something we support!

Have you read our WikiPearl edible packaging article?

What do you think of the Ooho? Would you want to drink out of it?

Emily Van Torre
I love packaging designs. So why not share it with you?