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Nerds Candy Packaging

Nerds Candy Packaging

Who wasn’t a fan or Wonka Nerds back in their day?

These little rocks were the funnest and most colorful candy you could ask for. Sadly, they are not as widely available as they used to be. New York based designer Stephanie Toole gets right to the point.

After noticing this classic candy become increasingly harder to find, I created a novelty packaging system that allows Nerds to both playfully stand out from its candy counterparts and reignite interest in this childhood classic.

The candy packaging was created as a reusable, giant-shaped hollow Nerd for the vessel, in three different (& collectible) hues. A stopper at the bottom serves as the dispenser for the mini treats. Created out of high density sign foam, it was hand-carved, primed, sanded, then spray painted in the popular Wonka Nerds bright and bold colors.

Nerds Packaging

Nerds Packaging

Nerds Packaging

Nerds Packaging

See some more candy packaging here.

Michael Starks
Observing how companies, students and agencies package, design and brand!