PROJECT: Monsters Choice Whisky Design
DESIGNER: madeline roguschka
INSTRUCTOR: christine george
» The objective of this assignment was to take an existing liquor brand and re-design the packaging and accompanying collateral. Madeline Roguschka, student designer, chose a very old Scottish whisky that is bottled and distilled by Gordon & MacPhail.
Rebrand by Madeline Roguschka
» The logo evolved into a beautiful lockup which displays a gothic typeface called Blackmoor, which keeps the old antiquity of the brand. Roguschka also included some modern sans serif fonts like justus, Covington, and Klavik to bring the logo into the 21st century.
» This project contains 3 size variations of bottles, 6 glasses, 8 coasters, 3 cigars, 4 match boxes, and a special edition chest that houses one of the large bottles.
By G+ Author: Elizabeth Sanchez.