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Miss Saigon: Coffee Packaging and Branding

Miss Saigon: Coffee Packaging and Branding

Vietnamese illustrator and graphic designer, Nguyen Thanh Nhan, developed a beautiful branding for Miss Saigon coffee! He prefaces the project with;

It is a little known fact that Vietnam is one of the worlds largest producer and exporter of coffee. 
Not only have they perfected the cultivation of premium beans desired the world over
their unique coffee culture is capturing the imagination (and taste buds) of coffee drinkers across the globe.


The packaging is simple and sharp – primarily white with bursts of color. The various coffee roasts are identified by color – such as rouge and gold. The illustrator sought to bring traditional Vietnamese culture into the work – highlighting beautiful architecture and flowers. And check out those cups! That logo!


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