Miller Lite’s release earlier this year of this punch top can was poised to create a smoother pour with less “glug” while encouraging their customers to to be creative in how they “punch” their cans open.
The cans new design (manufactured by Ball) includes the scoring of a secondary smaller tab at the right side of the top, which, when opened “will give beer lovers an even more enjoyable experience.” This new experience has already boosted sales for the second largest beer giant in the U.S. Adding that this is intended to be a permanent change for the 12 and 16 ounce cans.