Follow us on
Pinterest Pinterest

Mad in Italy by Vista Eyewear packaging!

Mad in Italy by Vista Eyewear packaging!

Vista Eyewear, a leading Italian company in high tech design, has introduced MAD IN ITALY, exclusively distributed throughout the Middle East market by Hassans FZCO.

The brand promotes freeing your self and breaking the mould! It implores you to ‘Just wear these glasses: design your face and stress your personality.

MAD IN ITALY products claim to be of high quality construction and sophisticated technologies. Imagination, creativity and a desire to dare: this is the formula and this is the project.


Mad Sun is for people who don’t want to be trapped by a standard, but rather control their own mode of being.

Some of the characteristics of these glasses if the collection MAD IN ITALY are: lightness, flexibility, transparency, elasticity, comfort and uniqueness.Thanks to new technologies we are able to get closer to the classic sunglasses in a totally innovative and out of the ordinary.

Mad in Italy Sun models are made by 4base shield especially milled to get the core. Design + production process + rétro shapes + high technologies materials = Mad Sun Vision

As usually in the Mad in Italy brand the fitting is the top priority, in the Mad Sun styles there are the perfect combination between injected temples, Nylon front and high quality Nylon sun lens: lightness, flexibility and sun protection.

Mad Sun is available in the following colour combination: flash, transparent, shiny, gradient and multilayer

Mad in Italy è una generazione che diventa stile di vita e messaggio sfacciato. Mad in Italy eyewear è anticonformista, stravagante, tecnologico ma soprattutto libero di essere, di evolversi, di comunicare. Mad in Italy eyewear è il nuovo che avanza, una scelta che non si ferma alle apparenze di chi vive stando al passo con i propri tempi. Mad in Italy eyewear è ideato, prodotto e distribuito da Vista Eyewear.

Crative Direction: Luigi Vernieri
Art direction: Roberto Terrinoni, Marco Milanese, Emanuele Perez

Sound Design by Filippo manni
Compositing by Carlo Orlandi


By G+ Author: Elizabeth Sanchez.

Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.