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Lynx Deodorant New Brand Identity

Lynx Deodorant New Brand Identity

Global brand design consultancy, Elmwood, have revealed an exciting new identity for legendary men’s grooming range LYNX (AXE as it is known globally). Famed for its world-class campaigns, Elmwood worked with Unilever to create a unique and sophisticated look and feel, that gives guys the edge in the mating game.

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What do you think of the new design? Is it more attractive than what we are used of Axe?