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Callegari, Luxury Olive Oil Packaging


By Elizabeth Sanchez.

This pretty olive oil packaging was brought to us by advertising company Pereira & O’Dell via packaging blog The Dieline.  The Dieline describes the Callegari brand for us;

Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold in the US. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles.

With its colorful and artistic flare this design is a bit unconventional for food packaging. It certainly doesn’t look like your average spice bottle (olive oil bottles are typically adorned with something like a painting of a field or a photo of olive trees, etc.) The first image below is of the standard olive oil package; the glass with the purple cap and ornate logo make the bottle look regal and worldly. The second image is a version of the bottle meant for spritzing or lightly using the olive oil. Lastly are the small stacking plates–though beautiful on their own accord these plates are extra nifty because they stack to form the Callegari logo.


Food_packaging_spanish Spanish_olive_oil_packaging Luxury_food_packaging_and_Branding callegari_spanish_food_packaging Callegari_olive_oil_poster_design

Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.