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Kraft Yes Pack for Salad Dressing

Kraft Yes Pack for Salad Dressing

Click through to see how Kraft’s Yes Pack has revolutionized traditional salad dressing packaging.

kraft yes pack

Salad dressing has traditionally come in bottles, but Kraft listened to the input of its consumers to create packaging that is easier to use and results in less waste. Handles on either end of the pack ensure accurate pouring, and the the pack can be squeezed much like a toothpaste tube to minimize waste.

One of our big 2012 packaging trends was innovation to improve existing products, and Kraft is already on it in the first days of 2012.