Kallo Organic Foods: Rebrand

Kallo Organic Foods is a UK brand that makes natural and healthy alternatives to cakes, biscuits, bread and even stock cubes. Previously their branding and packaging lacked emotion and didn’t reflect the true personality of the brand. Big Fish, a  UK design and marketing consultancy was called upon to rebrand the organic goodies to better reflect both what consumers wanted, and what the brand stood for.

After extensive research, Big Fish was able to define the Kallo consumers as intelligent people who like to be in control of what they eat. The old packaging made these consumers feel like they were being marginalized and singled out for their unique needs, rather than lovers of food who enjoy natural delights.

In order to ease the consumers frustration and remove the “stigma”, Big Fish re-positioned the brand creating simple, clean, no-fuss packaging to go with their simple, clean, no-fuss products.

Images via the Big Fish Behance Page

dark choclate rice cake thins stock cubes assorted chicken stockcubes 3 different rice cakes cheese and chives rice cakes blueberry and vanilla rice cakes salt and vinegar rice cakes

By G+ Author: Elizabeth Sanchez.