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Innovative Perfume Packaging

Innovative Perfume Packaging

Arguablely, Chanel No 5 perfume is one of the most famous early perfumes to hit the mass market. Since 1921, the scent has been associated with class and sophistication. The bottle is also an icon in its own right: the strong square shape with a rectangular cap can immediately be identified. These days, however, the designers of perfume bottles are pushing their boundaries and coming up with avant-garde concepts that are stunning in their uniqueness. Here are our favorites.

(Original 1921 Chanel No 5 Bottle)

1. Van Cleef & Arpels Féerie Eau de Parfum

This fragrance is aptly titled Féerie because the bottle feels like it came from another world. The combination of the geometric sculptural elements at the base with the lithe, elegant cap has us mesmerized.

2. Balenciaga’s Rosa Botanica

The classic rectangle shape may be a familiar staple, but Balenciaga pulls it in the 21st century with monochromatic color blocking and color, graphic flowers. This might feel understated at first, but as a whole the bottle is modern chic perfection.

3. Donna Karan’s Donna Karan

If you had to do a double take, don’t worry — we did too! Donna Karan’s namesake fragrance bottle looks more like a modernist sculpture than a perfume bottle. The whimsical shape and pointed tip make this bottle at home in a cosmetics cabinet AND in a display case!

4. Marc Jacob’s Bang

In dark humor sort of way, this bottle looks like it’s in a freezeframe of actually being shot (bang!). With sexy edges and perfect placement of the nametag, Jacob’s also offers up his take on the updated classic-rectangular bottle. He has successfully integrated the illusion of movement into the design which has a stunning effect.

5. Amouage’s Gold

Have you ever dreamed of owning your own gold-plated palace? With Amouage’s bottle, at least you can have a miniature palace! We could get completely lost within all the intricate details on this bottle.

Let us know in the comments your favorite perfume packaging looks like!