“I’m a…” Genius?
Adding value and desirability with the simple use of a speech bubble by employing personification as the marketing tool behind this brand is a stroke of genius. Stickman Designs are accredited for adding a touch of Zing! via creative multi-colored silicone packaging, with a visually stimulative campaign to boot.
Zing! products were designed with the tagline of “Add a touch of Zing to your cooking and a splash of colour to your kitchen.”