Perfume packaging design and the concept of  the perfume were always our dream project. So we took men’s fragrance as our challenge.

At the begining we were concentrating on the idea of the scent itself. We found inspiration in the great, dark literature and distinctive, strong characters. We tried to describe the dark sides of men’s nature with line of scents named after famous writers.

We packed the scents into bottles which resemble both old glass perfume bottles and the classic shape of the inkwell. We made them white, added black strong lettering and heads of characters which loosely recall autor’s famous masterpieces.

The post Beautiful Male Fragrance Packaging appeared first on Packaging Insider.

1. The size: It fits perfectly into the palm of your hand.
2. The Shape: It looks like the fruit was cut in half! So cool! Also it is pod-shaped, which I seem to find particularly adorable(I was obsessed with those Poland Spring Aquapods)
3. The Colors: Um yum! The bold colors scream “refreshing!” The images on the lid are also extremely appetizing.  
4. Etc: The clear packaging makes the product appear more “honest,” not to mention the food inside looks really good! Lastly, the lid looks easy and mess-free which is always a plus for kid-friendly foods.   

Buerkle says of his work;

The idea behind Quick Fruit packaging is a fruit sliced in half showing the core of the fruit as the lid of the product. A clean, simple logo with the letter “Q” depicting a cup with a spoon appears on the lid and side.

The post Delectable Fruit Packaging appeared first on Packaging Insider.

Nonetheless, for your sake I have decided to be the bigger person and show you this really sweet branding/packaging design for Illegal Burger by Isabela Rodrigues

She writes of this project:

Illegal Burger is a burger joint located in Oklahoma.
We created a visual identity full of icons and aesthetic of the world of crime with an amused tone.
To this end, we created a texture and fill the elements of visual identity with these creations.

The illustrations go wonderfully with the name of the burger joint. The characters such as the robber and the police man, are adorably hilarious and filled with personality. The condiment packaging, as well as the to-go packaging, manages to have the retro feel of a 50′s diner and be innovative and modern at the same time. Well done! Check out more images below.

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Packages of the sweets as a souvenir of Tokyo. I designed it imaging the new brick walls of the Tokyo Station. When these are stacked in a sweets shop, they may seem the brick wall. 

So cool!

The post Cookie Packaging that goes the Extra Mile appeared first on Packaging Insider.

There are so many reasons I am obsessed with these pencils(only via the internet–never used them.) Where to begin?

The concept behind the name is awesome; the creators write on their Facebook page:

Grigori Perelman is a Russian mathematician which proved the century-old Poincaré conjecture, one of the world’s most difficult math problems. He was awarded the Field Medal, but turned down a $1 million prize. “Why do I need a million dollars if I can control the uviverse”, he said. Our gang takes our hats off and have great respect for an old pal Grigori Perelman.

I’ve never heard of him fine, but I Wikipedia-ed him and he seems like an inspiring guy.

Reason two, is that they are square. Square pencils are rarer than they ought to be, considering I lose at least two a day from uneven surfaces, when they roll under my couch or behind my desk. The third reason is that they have the pencil “number” printed on the bottom of the pencil, as well as on the box. I know its silly but sometimes it can be a real struggle locating that little(in size not in importance) number. Lastly, the packaging is sweet! The simplicity is refreshing, and the cutout that reveals Perelman’s portrait is super creative.

I am not sure where you can purchase these, but if you know please tell me.

The post We are Obsessed with these Pencils appeared first on Packaging Insider.

“We explored various shapes that would be distinguishable in the marketplace but also viable from an engineering standpoint…Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bow tie be very precise.”

I think the shape is cool, I think it is innovative from a marketing standpoint, and I think it will attract customers. What I don’t think is that the can is, or was, worth all the time and resources they allegedly put into it. The company says it,

“has made significant equipment investments to can-making facilities and packaging lines at the Budweiser breweries in Los Angeles and Williamsburg, Va.”

I think that money, brain power and energy could have gone to a better cause, but who am I to preach! What do you think?

The post Budweiser Gets Fancy appeared first on Packaging Insider.

Here are his words on the eco benefits of his design:

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling  process. Huge amount of  energy and paint required to manufacture colored cans will be saved.Instead of toxic paint, manufacturers process aluminum with  a pressing machine that indicates brand identity on surface”

The post We love Eco-friendly Packaging appeared first on Packaging Insider.

Tips
•Colors can be changed but requires good contrast for scanning readability.
•The number string is only there to help the human reader interpret the barcode; change the god damn font!
•Space should be left at either end so the scanner can recognize the beginning and end of the code.
•For readability; there should be a healthy sized horizontal strip of uninterrupted code.
•Test it! Print it out and check it using a barcode reader app on your smart phone. 

The post The Barcode gets a Makeover appeared first on Packaging Insider.

Like they say:

Project information: «Mapuche» is a limited series of iPhone 5 cases inspired by trible theme (The Mapuche are a group of indigenous inhabitants of south-central Chile and southwestern Argentina). We tried several variations of lettering and chose the minimalistic one which is harmonize with brand logo. Wood box makes product exclusive, good-looking, fashionable, hand-made and have good ergonomic characteristics. It`s more than just a box — it`s an art object that can get a second life. Box made of natural wood, has magnet lock, hole on the front side helps to open the box and shows us internal content. Because of this, it can be a pleasant gift for your friends or sign of attention.

The post Aztec Invasion appeared first on Packaging Insider.

Not only is the tape-like dispensing system unique for this product, but it also provides the visual stimuli to soothe a flustered soul after perhaps a traumatic paper-cut experience.

Applying a bandage using a single hand can be challenging, especially when both of your hands are injured. BANDiful tries to solve this problem by applying a special structure to avoid extra steps in unwrapping bandages. With bright patterns, bandages are no longer invisible but beautiful. Normally people use bandages only for small wounds, but by offering a convenient user experience, a consumer could also feel emotionally comforted as well.

Well put, Vivi Feng & Yu Ping Chuang.

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