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Featured Brand: (MALIN+GOETZ)

Featured Brand: (MALIN+GOETZ)

The minimal packaging of (MALIN+GOETZ) products stands out on any counter-top and that minimal philosophy is the backbone of their skincare, hair and perfume lines. The brand launched as a family-owned apothecary concept in New York’s Chelsea neighborhood and grew into a worldwide wholesale operation as the number of (MALIN+GOETZ) fans grew. Click through to find out more about (MALIN+GOETZ).

(MALIN+GOETZ) develops the formulas for all of their products and all of the manufacturing is done in the New York City tri-state area. The brand’s specialty is providing products for sensitive and dry skin; co-founder Matthew Malin suffered from dry skin and related conditions that drove him to create products without irritants.

(MALIN+GOETZ) was ahead of the curve on creating environmentally friendly products. Although the company launched in 2004, they have focused on using natural, locally sourced ingredients since the beginning. All of the brand’s packaging is 100% recyclable and the designers make an effort to use as little packaging as possible.

(MALIN+GOETZ) also formulates and prices their products with the idea of accessible luxury in mind. Many of their products are priced at $30 while delivering the same quality as brands that charge three times as much.