EOS lip balms offer unique Packaging and Design
Evolution of Smooth (EOS) has hit the market by storm with a round shaped lip balm product that stands out against its tubed competitors. EOS was founded in 2006 by Bion Bartning and Craig Dubitsky. EOS lip balms have been on the market since 2009, with increasing popularity over the years. The innovation of this product came from the notable lack of lip balms can could be easily located in a handbag. EOS’s Smooth Spheres lip balm is 95% organic and a 100% natural containing shea butter and jojoba oil. They also come in a variety of flavors, such as: Coconut Milk, Blackberry Nectar, Vanilla Mint, Lemon Drop, Honeysuckle Honeydew, Summer Fruit, Pomegranate Raspberry, and Blueberry Acai!
Visibly Soft Lip Balm, enriched with natural conditioning oils, moisturizing shea butter and antioxidant vitamins C & E, nourishes for immediately softer, more beautiful lips.
The success of EOS can be contributed to the buzz that has been created by celebrity fans endorsing the product and the product placement of EOS in the music industry. Some of the noted celebrities that support EOS have been Miley Cyrus, Kim Kardashian, One Direction, Jessica Love Hewitt, and Kellan Lutz!
Also, EOS Smooth Spheres’s unique shape is a one-of-a-kind design that consumers love! The “egg” shape as proved to be so popular that well known brands such as Duane Reade as produced generic knock-offs.
Here are a few of EOS’s packaging designs for the Smooth Spheres:
EOS DESIGN CONCEPTS
It’s shape has been an inspiration for a number of student designers. These designers have been coming up with some unique packaging concepts to fit the round lip balm design. Maybe EOS will take advantage of these concepts, such as this one by designer Gabriela Callejas;
How about this egg carton pack container by designer Julie Do? Super Cute!
Or this metallic/shimmer concept by designer Simsy Fabricius;