Imagine living in a world where packaging of certain products were designed to discourage their use. Blacklisted products could be moderated via their packaging, limiting the amount of money poured into ads by organizations trying to educate the public about these bad habits.
That is the idea behind the design concept for the currently convenient cigarette pack. By changing the box, Erik Askin has undoubtedly (yet, “within reason”) set out to make a smokers life harder.
Settling on a diamond shaped pack, the goal is to discourage portability with its rather bulky size – try sticking that into your pocket! The shape also makes it hard to display the brand, employing perhaps the principle of “out of sight, out of mind” – we wonder?