3 korovy 2 kota
(The three cows & the two cats)
The challenge:
To create package design for a new line of milkshakes under 3 Korovy 2 Kota brand.
The idea/Solution:
The milk shake line includes 4 of the kid’s favourite flavours: banana, strawberry, vanilla and chocolate.
Due to limited package space we decided to create a separate character for every flavor and two characters for chocolate flavor (two cats) – he appears on the face of the package. Other characters ‘hide’ on different surfaces. The package becomes a funny and entertaining kid’s game, that includes a barcode cat, a talking cow and gives all the necessary information in a form of memorable pictographs.
Created in Brandiziac agency
Credits:
Creative director: Artem Shutov
Designer and illustrator: Olga Mosina
Copywriter: Alexander Kuznetsov
Account Manager: Maria Potapova
Client:
Dairy Company «Molochnyi Kit»
By G+ Author: Elizabeth Sanchez.