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Dairy Design: The three cows & the two cats

Dairy Design: The three cows & the two cats

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3 korovy 2 kota 
(The three cows & the two cats)
The challenge:
To create package design for a new line of milkshakes under 3 Korovy 2 Kota brand.
The idea/Solution:
The milk shake line includes 4 of the kid’s favourite flavours: banana, strawberry, vanilla and chocolate.
Due to limited package space we decided to create a separate character for every flavor and two characters for chocolate flavor (two cats)  – he appears on the face of the package. Other characters ‘hide’ on different surfaces. The package becomes a funny and entertaining kid’s game, that includes a barcode cat, a talking cow and gives all the necessary information in a form of memorable pictographs.

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Created in Brandiziac agency

Credits:
Creative director: Artem Shutov
Designer and illustrator: Olga Mosina
Copywriter: Alexander Kuznetsov
Account Manager: Maria Potapova

Client:
Dairy Company «Molochnyi Kit»

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By G+ Author: Elizabeth Sanchez.

Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.