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Cute Bakery or Sweets Packaging from Banana Jam

Cute-Bakery-Sweets-Packaging-from-Banana-Jam

By G+ Author: Elizabeth Sanchez.

This design won first place in The Dieline’s 2013 Package Design Awards under the category of Confectionary & Desserts. Like those at The Dieline we immediately fell in love with this design. The packaging was designed by Peck and Co. of Nashville, TN. The Dieline writes of the brand and packaging: “

OOH OOH AH AH! is all about fun. Emilie Wildiers came to us with the idea of building a new brand around her unique, banana-based jam recipes. She runs a well-known company in Belgium that has been creating various jams and jellies since the 80′s. But, this is not just another condiment to add to the pantry. It’s deliciously different. A shareable delicacy for every member of the family, from choosy moms and dads, to the kids.”The name we came up with is unmistakable in any language. Say it out loud, and you can’t help but smile. We developed a central hero for the brand (“Nom-Nom” the monkey), who gets increasingly excited as he tries each delectable flavor.”

“Nom-Nom” is obviously very cute and playful. The bright fun colors will help make the product stand out on shelves, while the ordinary shape of the box/glass is recognizable and trustworthy.

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Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.